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article series: Marketing tourism online
Price comparison: Print and electronic brochures
Print brochures are important and effective tools, but are often inflexible and costly compared to electronic media.
An average tourism print brochure costs US $3.50-5.00 to produce and deliver; CDROM, about US $1.75-2.50.
Cut your annual printing and mailing costs by servicing brochure requests with customized, Web-delivered electronic brochures or with internet-enabled CDROMs. Save more on printing and production by combining multiple language/ international versions on the same electronic brochure.
New markets, new opportunies, new tools...
Many tourism organizations are already benefitting from increased exposure and the ability to market internationally by building a website. Yet the Internet and new communications technologies are more than just new delivery vehicles for product and contact information—they are restructuring the tourism industry and our societies themselves.
You can turn to Leave Home to help you understand the changes and opportunities presented by these new technologies, and to create new communication tools that meet your specific needs, serve your customers, and make good use of your resources.
websites
email newsletters
interactive brochures
video/photo presentation materials
travel souvenirs
mobile device content
Interactive brochures
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Leave Home can create interactive brochures on CDROM and brochures for Web download. The CDROM format offers more multimedia possibilities and better media quality. Interactive brochures are an engaging, visually appealing, and cost-efficient way to showcase your destination and products—to your customers, potential partners, agents, and resellers, and to the press. They can be a valuable sales support resource for your agents, partners, and staff. We can produce brochures which allow our clients to:
Bring to life information about destinations, attractions, accommodations, and activities using video, photos, maps, slideshows, music, and virtual tours;
Present updated dates, prices, and other information seamlessly via an Internet connection;
Collect information, reservation, and orders using Web-enabled forms;
Combine multiple brochures or multiple language/international versions; and
Reduce brochure printing and mailing expenses.
Contact us to inquire about a free CDROM with multimedia samples
Video- and photo-based presentation materials
[ example ]
Our clients can engage audiences using video- and photo-based materials as support or background for a narrated presentation, or running unaccompanied at trade shows, press conferences, or distributor and agent offices. Using video, photos, audio, and narration, you can:
Show off the highlights, character, and feel of your destinations in ways not possible with other media;
Engage your customer with the personalities and character of your staff, guides, or the locals; and
Shape emotional response and perceptions of destinations.
Our video services include on-location filming, digital editing, compression, and streaming. We can also digitize and incorporate video for use in your website; electronic brochures; or on DVD and other consumer formats.
Travel souvenirs
Create a unique souvenir for your customer and an additional sales and promotion opportunity for your organization. Travel souvenirs on CDROM, DVD, or other consumer video formats, especially when personalized with photos or video, capture a travel experience in a format that is easy to share with friends and family. As your customers enjoy sharing their memories, they'll pass along their impressions of your services and products and will be reminded to travel again to your destinations.
Mobile device content
Leave Home can develop content and software for mobile device delivery, for pocket travel or destination guides, mobile phone-accessible websites, and other applications.
