Tourism Marketing and Travel Marketing: Case Studies, Portfolio, Multimedia and Video Examples

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Our work     

Unique needs, creative solutions  

Leave Home customizes solutions for our clients' unique business needs, target markets, and destinations. We will continue to post samples of client work and case studies here—watch for updates.

featured case study:

Organizational identity, promotional videos, search engine marketing: Crooked Trails  

logo sample: rugged mountain with cairn

We worked with the directors of non-profit community-based tourism group Crooked Trails to understand their tourism philosophy, using questionnaires and informal interviews, and by attending their public events. Leave Home helped them fashion a new logo and produced three short video clips highlighting different aspects of their programs in Peru. Crooked Trails is very consciencious about the type of tourism they promote. Since tourist behavior and the cultural and environmental impacts of tourism are closely linked with the expectations tourists have of their travels, this care needed to extend to the imagery they used in their visual identity pieces and the word choices used for their search engine marketing plan.

The image of a cairn along a sweeping mountain path was chosen to represent the presence of human culture in remote environments and the journey through the mountain areas which are the focus of their programs.
 

featured case study:

Business identity: Vostok Travel  

logo sample: red star, bear, VOSTOK in Soviet propaganda marquee style

The logo created for Vostok Travel is intended to be friendly, emphasize Vostok's specialty in the Russian Far East, and bring to mind the excitement, natural beauty, and rich wildlife of the area.
 

Examples: Video  

( requires Quicktime video )

image from Sarajevo video

Sarajevo, Bosnia (45 sec. excerpt, music by Balkanarama )
[ connection speed: 56k modem (608Kb) | broadband (3.6Mb) ]

image from Tallinn video

Tallinn, Estonia (30 sec. excerpt, music by Charles Prutting )
[ connection speed: 56k modem (364Kb) ]

image from Slovenia video

Slovenia (1 min 54 sec., music by Charles Prutting )
[ connection speed: 56k modem (900Kb) | broadband (4.3Mb) ]

Examples: Electronic Brochures  

image from Baltics interactive brochure

Baltics itinerary demo (designed for CDROM)
[ screen images ] [ full version (20.3Mb, zipped) : Mac | Windows ]
[ version without video (4.5Mb, zipped) : Mac | Windows ]

Examples: Interactive Presentations  

image from Slovenia/Balkans presentation

Destination Balkans (designed for laptop or CDROM playback)
[ screen images ] [ Reduced size version (32.7Mb, zipped) ]

   continue reading: resources


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Page last updated: 2005-07-06
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